Vineeta Singh- CEO of SUGAR Cosmetics

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Vineeta Singh is an Indian Entrepreneur, CEO, and Co-founder of SUGAR Cosmetics. She has been a shark [ i.e judge/investor] on the business reality TV show Shark Tank India. Since the show started airing on Sony Liv 2021.

Vineeta has been a beacon of inspiration, especially for aspiring entrepreneurs. However, her success took a lot of work as she faced many problems before starting her entrepreneurial journey.

Despite receiving a lucrative offer from an investment bank. Vineeta's entrepreneurial spirit yearned for greater challenges. Her initial venture, Quetzal, focusing on background checks, failed to take off. She co-founded Fab-bag beauty subscription service, which was a moderate success but did not align with her true calling. These initial setbacks, however, served as valuable lessons that made her strong.

In 2015, armed with experience and a definitive vision. Vineeta alongside with her husband Kaushik launched SUGAR Cosmetics. Recognizing a gap in the Indian beauty market for products catering to diverse skin tones and preferences, SUGAR offered vibrant, high-quality cosmetics at an affordable price. Beyond offering vibrant lip colors and bold kajals, SUGAR'S success reflects vineeta's commitment and dedication to her company and focuses on women's empowerment.

Vineeta's journey took an exciting turn with her role as an investor and judge on the Indian reality show Shark tank India. Her insightful feedback, empathic approach, and readiness to present innovative ideas resonated with audiences nationwide. She emerged as a role model for budding entrepreneurs particularly for women showcasing ambition and determination can lead to remarkable success. As she continues to shatter barriers and empower others, Vineeta's success story is a testament to the power of self-belief and daring to dream big.














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